by Kristina Moore | Forbes
Soko, the San Francisco-based startup, is leveraging technology to connect online consumers to smart, fashion-forward jewelry crafted by international jewelry artisans from the developing world.
Founded by Gwendolyn Floyd, Catherine Mahugu, and Ella Peinovich, Soko has designed a proprietary smartphone commerce app that transforms the mobile phone into a tool enabling global artisans in underserved communities access to international markets. The result is a plethora of affordable, stylish jewelry that is ethically handmade in Kenya from sustainable materials available on the company’s site. Soko’s goal, in the spirit of social entrepreneurial outreach to developing communities, is to ‘transform the fashion industry for good, one accessory at a time’.